Methodology · Updated July 2026
San Francisco nightlife marketing measurement guide
A defensible vocabulary and workflow for evaluating campaigns. This is a methodology—not a claim about market averages or guaranteed performance.
Verified guest
A guest who completes the campaign’s pre-defined qualifying action within its time and venue rules.
Attribution rate
Verified campaign guests divided by all eligible arrivals, when total eligible arrivals are available.
Contribution
Attributed guest revenue multiplied by the venue’s chosen contribution margin assumption.
Acquisition cost
Fixed campaign budget plus variable rewards and directly attributable fees, divided by verified guests.
Campaign measurement checklist
Define one qualifying action before launch
Give each source a distinct attribution route
Document arrival windows and exclusions
Reconcile refunds, disputes, and duplicate actions
Compare contribution—not only revenue—with campaign cost
Record assumptions beside every reported result
Test your assumptions
Use the calculator to turn this methodology into a transparent scenario for your room.
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